Comparing Google Ads with Facebook/Instagram Ads
Posted on 16 Jun, 2021
. Paid Search comes in the form of Google Ads (Sponsored Ads) these ads are displayed on the search results page of Google and other search engines. You don’t pay for the ad to appear, you just pay for every lead (click on your ad), at the rate that depends on the competitiveness of your keywords. This will be explained to you by your PPC company.